In January, two alumni of the Executive MBA in Innovation & Business Creation hosted a fireside chat at the office of tiramizoo about the future of city logistics, bringing together talents and professionals from the logistics field as well as entrepreneurs and investors.

photo of Philipp Walz and Jan-Ferdinand Lühmann at tiramizooCity logistics has become a hot topic with the change in consumer behavior towards ordering everything online as well as consumers’ expectations of immediate delivery. In addition, regulations like driving bans for diesel-powered vehicles and environmental zones impact the industry. These developments have immense implications on infrastructure and business models in the logistics field.  It is no longer only about the product but rather the quality and speed of delivery, says Jan-Ferdinand Lühmann, representing the Federal Logistics Association (BVL) as host of the event.


To engage the BVL network around this hot topic and take up its growing interest in entrepreneurship, Jan-Ferdinand reached out to his fellow EMBA IBC alumnus, Philipp Walz. Philipp has consciously decided to use the MBA program in Innovation & Business Creation to embark on an entrepreneurial journey – a successful one. Philipp co-founded tiramizoo GmbH, market leader in the field of same-day delivery.

photo Philipp WalzThe business model of tiramizoo is well adapted to changing customer needs and bridges the gap between big logistics players and small courier services. Their business is very much based on software that connects consumers, courier services and shops in urban centers. Being first in raising the issue of same-day delivery in Germany, gave tiramizoo a first-mover advantage and allowed them to build a strong brand. Strategic partnerships with Daimler, DPD and Shell did not only support tiramizoo financially, but also pushed the venture to tap new markets.

During an interactive presentation with lots of questions from the audience, Philipp outlined the journey of tiramizoo, shared his learnings and gave insights into challenges and opportunities of the industry. This deep dive into the future of city logistics turned out to hold interesting links for the whole audience: logistics experts got insights into founding a business and the challenges that come with it, investors learned about promising trends and entrepreneurs spotted potential business opportunities.